A recent survey by DNV and the World Business Council for Sustainable Development (WBCSD) reveals that the circular economy is rising on corporate agendas around the world.
Despite the growing attention in the public, among legislators and companies, the shift to business models that design waste out of the system seems to progress slowly.
The ViewPoint Survey “Circular Economy. How are companies transitioning” shows that companies focus more on process and product innovation, such as resource recovery (30.3%) or product life extension (39.6%). Fewer have moved into more advanced business models innovations such as product as a service (17.6%) and sharing platforms (12.5%). Most companies experience cost savings (57.2%) as a main benefit, which is not surprising given the focus on existing processes and products.